LCBO Wines, Spirits,
The LCBO has a different department to control the purchase and distribution of each type of beverage alcohol. Tenders to examine new products for continuous distribution occur every 12 to 18 months, depending on the country of origin, product type, and retail price. In store, the LCBO offers many different supplier-paid promotional programs to help drive sales, and build brand awareness. Annual sales targets must be achieved to remain listed. Aggressive marketing plans partnering with the LCBO are mandatory.
LCBO Consignment and
The consignment and private ordering channels are also controlled by the LCBO. These programs allow consumers and importing agents to order any beverage alcohol product from around the world, which are not available within the LCBO retail store system.
Vintages is the Fine Wine and Spirits department of the LCBO. Vintages offers consumers a varying portfolio of unique wines from every major wine region of the world. The number of product tenders will vary each year for a particular region. The focus is on one-time buys of a limited quantity. If a product demonstrates consistent, strong sales, it might be considered for the Essentials program, a smaller portfolio within Vintages, of products available year round.