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“AIN’T NO BOCK BEER WITHOUT EINBECK” – THE ORIGINAL

“AIN’T NO BOCK BEER WITHOUT EINBECK” – THE ORIGINAL

Einbeck is a quaint city located in north central Germany with a long brewing tradition key to its economy. Already in the 14th century it boasted 700 master brewers. Protestant reformer Martin Luther was quoted as saying: “The best drink known to man is called Einbecker Beer.”  An Einbecker master brewer was eventually lured to Munich in southern Germany in order to brew the “Ainpöckisch,” as the locals pronounced Einbeck. With the Bavarian accent it was pronounced “Oanpock” which morphed into ”Bockbier” (bock beer). “Ain’t no Bock Beer without Einbeck.” With a finely textured foam head, this pale Einbecker Ur-Bock shimmers in the glass with a light peach-yellow colour. It has floral notes reminiscent of a summer meadow. The fine, sweetish malt aroma combined with a subtle hoppiness culminate with a full body and well-balanced alcohol content – aromatic and refreshing. Enjoy on its own or with light meats or vegetable dishes.

EINBECKER UR-BOCK HELL S14298, $2.70.

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